Open to Opportunities

Digital
Marketing
Manager

Hi, I'm Ayu — a results-driven digital marketer with 8 years of experience running paid ads, building websites, and converting leads into sales. I get things done.

View My Work Let's Talk
8+
Years in Digital Marketing
RM4k
Monthly Ad Spend Managed
5+
Platforms & Tools Mastered
3–5
Appointments Booked Daily
Scroll
Who I Am
Execution-first.
Strategy-aware.

I'm a Digital Marketing Manager based in Damansara Damai, Petaling Jaya. My work sits at the intersection of paid advertising, website builds, and sales — I don't just plan, I make things happen.

Over 8 years, I've managed everything from RM3,000/day ad budgets to building Shopify stores from scratch. I've worked across industries: modest fashion, health products, cosmetics, SIM cards, and digital agency services.

I'm also bilingual — comfortable communicating in both English and Bahasa Melayu — which helps me connect with clients and teams across different contexts.

Currently seeking a role where I can lead digital marketing and website projects with a team that values both quality and speed.

📣
Paid Ads Specialist
Meta & TikTok campaigns from setup to optimisation — focused on lead quality and cost efficiency.
🌐
Website Builder
WordPress, Shopify, WooCommerce, Elementor — I've planned, built, and launched end-to-end.
📞
Sales Closer
Telemarketing, WhatsApp follow-ups, online meetings — I've hit daily appointment targets consistently.
🤝
Team Lead
Trained interns, coordinated developers, managed client communication across multiple live projects.
What I Do
Core Skills
🎯
Paid Advertising
Meta Ads TikTok Ads Lead Generation A/B Testing Budget Optimisation Audience Targeting Campaign Strategy
💻
Website & E-Commerce
WordPress Shopify WooCommerce Elementor Framer Landing Pages CRO
📈
Sales & Marketing Ops
Copywriting CRM (HubSpot) WhatsApp Marketing Telemarketing Customer Journey Lead Closing Reporting
Case Studies
Selected Work
GoViral Digital
Managing Multi-Client Campaigns & Website Delivery
Digital Agency
Challenge
Multiple clients with different campaign needs, website projects across platforms, and a team of marketers and developers to coordinate — all while staying on top of lead generation through daily sales calls.
What I Did
Led the team as Assistant Manager, overseeing Meta ad campaigns, website builds on WordPress/Shopify/Framer, client communication, intern training, and daily calling workflows. Ensured all deliverables hit timelines and client expectations.
3–5 Appointments/Day Multi-platform Website Delivery Team Trained & Managed
Al Farabi Ventures
Running Full Digital Operations on RM4k/Month Budget
E-Commerce / Multi-Product
Challenge
Solo operator managing diverse product categories — from electrical appliances to SIM cards and health products — each requiring different messaging, audiences, and cost-per-message targets.
What I Did
Planned and launched paid campaigns on Meta and TikTok, produced all creatives (posters + video), monitored lead quality daily, and adjusted strategy per product performance. Also ran TikTok Live sessions to support direct selling.
RM4,000/Month Managed Meta + TikTok Campaigns Daily Lead Flow Maintained
AZ Clover
Building a Shopify Store & Running High-Spend Ads for Modest Fashion
Fashion / E-Commerce
Challenge
A modest-fashion brand needed a fully functional Shopify store and a consistent flow of qualified leads from Meta ads — with a team of 10–15 sales reps depending on that lead pipeline daily.
What I Did
Built the Shopify store from scratch for ecommerce conversion. Managed RM3,000–4,000/day ad spend, adjusted budget allocation based on ROAS, and followed up abandoned-cart prospects via WhatsApp to recover sales.
RM3k–4k/Day Ad Spend Shopify Built from Scratch 10–15 Reps Supplied with Leads
My Toolkit
Tools I Use
📊Meta Ads Manager
🎵TikTok Ads Manager
🌐WordPress
🛒Shopify
🔧Elementor
🤝HubSpot CRM
🎨Canva
✂️CapCut
📋Google Sheets
💻VS Code
📐Framer
💬WhatsApp Blasting
Always Growing
Currently Learning
& Working On

I believe in growing outside of work hours. These are the projects and skills I'm actively building — not finished yet, but very much in progress.

Building
Personal Brand Website
Designing and building this very portfolio from scratch — learning HTML/CSS hands-on to have full control over how I present myself online without relying on drag-and-drop tools.
Progress70%
Ongoing
SEO & SEM Deep Dive
Moving beyond basic SEO knowledge into technical SEO, keyword research strategy, and Google Ads — to complement my paid social expertise with search marketing capabilities.
Progress40%
Ongoing
Marketing Automation & CRM Flows
Exploring deeper HubSpot automation, email sequences, and lead nurturing workflows — to build smarter systems that follow up with leads automatically without manual effort.
Progress35%
Exploring
AI Tools for Marketing
Testing and integrating AI tools into real marketing workflows — from AI-assisted copywriting and chatbot flows to using AI for creative ideation, lead scoring, and campaign reporting.
Progress50%
Career Path
Experience
Feb 2025 – Present
Assistant Manager, Digital Transformation
GoViral Digital Sdn. Bhd. · Kota Damansara
Leading a team of marketers and developers across client campaigns, website projects, and daily sales operations.
Apr 2024 – Nov 2024
Digital Marketing & E-Commerce Operator
Al Farabi Ventures · Bangi
Solo management of RM4,000/month ad budgets across Meta and TikTok for multiple product categories.
Jul 2023 – Mar 2024
Digital Marketing & Sales Executive
Aafiyat Digital Sdn. Bhd. · Kajang
Performance marketing for Islamic health products with direct WhatsApp lead closing and AI chatbot integration.
Jan 2023 – Jun 2023
Digital Marketing Executive
AZ Clover Sdn. Bhd. · Kajang
Built Shopify store from scratch and managed RM3–4k/day ad spend feeding a 15-rep sales team.
Apr 2020 – Dec 2022
Digital Marketing Executive
Ufora Cosmetics Sdn. Bhd. · Subang Jaya
Cross-functional marketing role covering Meta ads, TikTok content, TikTok Live, design, videography and team coordination.
May 2019 – Apr 2020
Marketing Executive & Part-Time Teacher
Pusat Bahasa Titian Jaya · Kota Bharu
Hit RM10k monthly sales target through telemarketing, Facebook ads, and face-to-face parent meetings.
Dec 2017 – Apr 2019
Sales & Marketing Executive
Cuckoo International · Kota Bharu
Direct sales and Facebook paid advertising to drive product demos and store visits.
Get In Touch

Let's work
together.

I'm open to new roles in digital marketing, growth, or website project management. Let's have a conversation.

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